# Abraj Bousher: website enquiries answered at any hour | 4Ys

Source: https://4ys.org/work/abraj-bousher

Case study

# Abraj Bousher

Muscat, Oman · Real estate

A little look back at what we built together — from the CRM to AI and Cassiopeia.

## Before

Abraj Bousher sells to buyers who are often outside Oman, awake when the office is closed. A question about a unit, a price or a viewing landed on the website overnight and waited for morning.

## What we built

A connected setup spanning the CRM, AI and Cassiopeia: customer and prospect records organized, sales opportunities tracked, messages served, receipts issued, PDFs downloaded and tasks organized for the team.

## How it runs

CRM, AI and Cassiopeia working together to organize customer records and opportunities, serve messages, issue receipts, provide document downloads and organize tasks.

## What changed

An October 2026 snapshot of the work with Ibrahim and the Abraj Bousher team: customer records organized in the CRM, sales opportunities tracked, and conversations and day-to-day work handled through the connected systems. The team estimates that more than 30 hours have been returned based on 2,000+ messages served; actual time saved was not directly measured.

> “The team is impressed — it made a lot of things easier for them.”
> 
> Abraj Bousher Real Estate

1,618

CRM profiles organized — customer and prospect records

1,570

Sales opportunities tracked in the CRM

2,000+

Messages served through the systems

58

Receipts issued, recorded and not voided

74

PDFs downloaded — documents generated and downloaded

49

Tasks organized in the workspace

30+ hours

Estimated time returned to the team, conservatively based on 2,000+ messages served; actual time saved was not directly measured.

## Next

-   [AI Sales Agent](/ai-sales-agent)
-   [Multilingual AI](/multilingual-ai)
-   [Real estate](/services/real-estate)
-   [All work](/work)